A story 30 years and one day in the making.

A story 30 years and one day in the making.
28th May 2015 magicfingerz

On January 24, 1984, Apple introduced the Macintosh. And with it a promise that the power of technology, put in the hands of everyone, could change the world. On January 24, 2014, we sent 15 camera crews all over the world to show how that promise has become a reality.

From sunrise in Melbourne to nightfall in Los Angeles, they documented people doing amazing things with Apple products. They shot over 70 hours of footage — all with the iPhone 5s. Then it was edited and scored with an original soundtrack. Thanks to the power of the Mac and the innovations it has inspired, an effort that normally takes months was accomplished in a matter of days.

Every single day, people are doing incredible things with the Mac and the technology it has inspired. We couldn’t think of a better way to demonstrate that fact than to capture one of those days unfolding. Or a better day to do it than the 30th birthday of the Mac.

Over the course of the day, we documented dozens of extraordinary stories. Archaeologists creating 3D renderings as they uncover the buried secrets of Pompeii. A journalist in Puerto Rico editing video footage on his Mac from the back of a jeep. Kids in Paris making music on an iPad by simply moving their hands through sand.

Filming a full day in so many time zones meant the production actually took 36 hours to complete. But even that wasn’t nearly enough time to capture all the ways the world has changed over the last 30 years.


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